5 Sure Fire Ways To Increase Your Sales As A Print Professional Within A 6-Month Timeframe

With dedicated daily commitment, this goal is very achievable.  Stick to this action plan and stay focused and organized.

  1. Network Online

Start by setting up a professional profile on Linked In, Facebook and Twitter. Complete your profiles 100%. Post business/personal messages about you and your career that are real and interesting a few times a week.  Join groups that relate to printing/networking (i.e. For Linked In, some suggestions are Commercial Printing, Direct Mail, Brand Activation, Linkup-National Networking Group).  Follow people on Twitter with similar backgrounds and common goals to expand your reach.  Create a fan page on Facebook (printing referral page). Publish this page on Facebook to make it “public”.  This will allow you to expand your brand and become noticed.  Participate in group discussion boards and also start your own group discussions to establish your credibility as an expert in your field.

2. Cross-Sell other printing products and serves that your company offers

If you are currently selling plastic and lenticular printing as your main product offering, branch out and expand your product offering to including paper printing, digital printing, direct mail services and any other product and service your company has to offer.  You can increase your customer base by being a “One Stop Shop” for an entire line of products and services.  Use the same networking channels and marketing actions to cross-sell and establish your credibility of knowledge with other print products and services.  Cross-sell to your existing client base as well to increase your sales dollars.  You already have these customers on your side so half the work is already done. lua.