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3.  Manage your time daily

It is easy to let your day slip away especially when focusing on new personal marketing and sales goals.  Create a daily plan of action at the end of each day to carry out the following day.  Mix up the action items into categories that include more generalized action items and very specific action items.  Establish a hierarchy of importance for these action items.  For instance, action items that must be done today and action items that need to be done today with time permitting.  Also establish a time frame to spend on each action item to keep your time in check.  By doing this, at the end of the day you will feel like you have accomplished some of your daily goals.  Besides listing your action times into columns of must get done today versus getting done today if time permits, also list in each column your action items that are necessary to maintain existing business versus action items that will allow you to grow your sales with new business.  This can include joining new groups, participating in group discussions or sending a group email to your existing clients announcing a new printing product.  Keep a good balance of action items that will maintain your existing client base as well as grow your sales.

4.  Keep up to date on new technology and industry trends and changes

It is always a good idea to stay current on new technology related to commercial printing.  This can relate to computer software for database management and pre-press graphics and/or printing and press equipment that is changing or enhancing industry products (new digital equipment).  This can also be related to new materials offered by suppliers such as a less expensive lenticular lens that produces extreme depth of graphics.  It may also be a recyclable paper that is considered more “green” and favored by many customers.  Just another positive talking point to be able to use in your arsenal of industry knowledge and product offerings as trends happen and customers want the latest and greatest.

5.  Fill in the gaps of your marketing by keeping in contact with existing clients and taking advantage of any other form of marketing your company has to offer its sales people

Stay connected to your existing client database by sending group emails asking them to join you on some of these social sites.  This will give your existing clients an opportunity to engage in some of the group discussions that you are involved in.  Thus, being another reinforcement as an industry expert.  Also stay connected to clients you already have done business with by cross-selling to them (offering other products).  Let them know you have these other products and services available.  Keeping connected with your existing customers on a regular basis via a group email will show them their business is important to you.  You will be able to manage your time more efficiently because you will have answered some of their questions in this group email rather than having to answer multiple individual emails.  Who knows, your customers may enjoy, look forward to and even be expecting the next group email you send them with top tips, industry trends and the latest news you have to offer.  If your company spends money on traditional forms of marketing channels and sends leads your way, follow up on these free leads right away. You never want to make a prospective client wait to receive an email or call back.  You personally did not have to do anything to receive this lead so take advantage and reply to this potential sale right away. handiweb.